C&C, a European leader in the supply of technology and services, consolidates its international competitive position and officially enters the Finnish, Estonian, and Latvian markets today.

After France and Sweden, the internationalization process of the Italian Apple Premium Partner takes a significant step forward with its presence in the Baltic States through the acquisition of the iDeal brand.

iDeal Group AS is the only Apple reseller, Premium Partner, and authorized Apple service center in Estonia and also includes iDeal stores in Latvia and 1Store stores in Finland, making it the largest Apple partner in the Baltic States and the largest Apple Premium Reseller in Finland.

Founded in 1993, the company was the first Apple reseller in Estonia. Today, it is the Apple reseller in the region with over 30 years of experience.

Seventeen new C&C stores are now spread across the three Northern European countries, including the cities of Riga, Helsinki, Turku, Tallinn, and Tartu.

The network of the Italian Apple Premium Partner is expanding and now has a European sales network of 101 stores, including 48 in Italy, 22 in France, and 14 in Sweden, totaling over 1,000 talents capable of meeting Apple market needs in B2C, B2B, and Education sectors.

“This operation represents a strategic opportunity to expand the global presence of the C&C brand by broadening its benchmark market,” said the C&C board of directors. “The internationalization process initiated two years ago will include several key steps, such as completing the ongoing market analysis, already in progress for months, to identify opportunities and challenges in this new territory, developing an entry strategy tailored to specific local conditions, seeking local partners or distributors, adapting the product or service to the needs and preferences of consumers in the new market, as well as implementing targeted marketing and communication campaigns to promote the brand and build awareness and trust with potential customers.”