On the last weekend of May, the city of Toulouse hosted a remarkable event with the inauguration of the C&C store, the largest Apple Premium Partner in Europe, located at 57 rue d'Alsace-Lorraine.

This opening, orchestrated by the Italian group, marks a significant turning point in Apple's history in the region, offering Toulousains and surrounding residents privileged access to the products and services of the famous apple brand.

The First Apple Premium Partner in Southern France

The Toulouse store stands out as the first Apple Premium Partner (APP) in Southern France. With its 250 m² spread over two floors, it represents a model of excellence and innovation.

Completely renovated, the store offers a customer experience comparable to that of Apple Stores, with designer furniture, an expanded sales area, and a wide range of products on display. A team of 23 professionals, trained in the latest innovations, is dedicated to providing high-end service to visitors, whether they are individuals, professionals, or from the education sector.

Arnaud Aldebert, the store manager, spoke proudly about this new step: "This inauguration represents an exciting new challenge and a continuation of our quest to improve the shopping experience for our customers. Obtaining this new label strengthens the trust of our loyal clientele in our expertise and services."

The C&C Group in Expansion

The inauguration of this store is part of the C&C group's expansion strategy, which acquired iConcept in 2022, including the Toulouse store and other retailers in France. The group, a European leader in authorized Apple retailers, now has 22 stores in France and an international presence with 102 stores spread across Italy, Sweden, Finland, Estonia, and Latvia. With a workforce of over 1,000 employees, C&C is recognized for its commitment to excellence and customer service personalization.

The management of C&C emphasized the importance of this new opening: "The inauguration of this Apple Premium Partner in Toulouse illustrates our constant commitment to providing an exceptional customer experience by offering privileged access to Apple products and services in an elegant and high-end environment."

Two Days of Festivities

To celebrate this opening, special events took place on Friday, May 31, and Saturday, June 1, from 10:30 AM to 7 PM. Visitors were able to participate in free workshops and activities, with a raffle offering attractive prizes such as gift vouchers, Homepod minis, and iPhones.

Workshops around Mac products were also offered, allowing participants to discover the advanced features of Apple devices.

With this new store, C&C strengthens its position as a leader in the Apple retailer market in Europe, continuing its commitment to providing an unmatched customer experience and supporting its clients throughout their computing journey.